Employee Spotlight – Rachel Hoiland

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Rachel’s vast experience in real estate spanning over 10 years and strong critical thinking skills make her an invaluable asset to Gorilla Capital. Her experience ranges from property management, construction, public acquisitions, brokerage, and investments. Like many of us here, her journey with Gorilla Capital has morphed over time. Originally acting as an assistant in our acquisitions department, she is now an integral part of our acquisitions processes including underwriting potential purchases, coordinating purchases, managing our online auction bidding, managing the creation of Gorilla subsidiaries, developing and/or improving Gorilla processes and literature for the acquisitions department, and much, much more.

Rachel was born in California and raised between there and Oregon. She’s put down roots and has lived in the outskirts and suburbs west of Portland for the last two decades. She has one daughter, Hailey, who she spends pretty much every waking hour outside of work with. Outside of work, she splits her time between family, neighbors, and many hobbies including hiking, camping, outdoor recreation, reading, writing, playing guitar, drawing and sculpting.


What technology innovation has made the most impact on your life?
Technology blows my mind! I grew up in a world where running water and electricity were seasonal luxuries, and the length of your phone cord is what determined your coolness factor! Now I’m able to pick up a tiny man-made box, and within fractions of a second, be face to face with someone across the world! I’m digging it.

How would you spend one million dollars?
My Grandpa used to say, “They’re not making any more land, Rachie!” So I’ve been indoctrinated with the belief that buying land is the only choice I have. I would definitely give to charity and do a few nice things for loved ones, and obviously spend a small chunk at the spa (self-care!), but I would mostly spend it on real estate.

If you could choose one age to remain forever, what age would you choose?
I wouldn’t complain if someone told me I had to stay this age forever, which is clearly like 26 or something… But, probably 40. I anticipate being the most physically, emotionally, and financially healthy in my 40’s. I really, really look forward to it!!

If you had one free hour each day, how would you use it?
I’m a strong advocate for adding four more hours to the weekday and an extra day to the weekend so I can sleep like a normal human! Just one more hour per day would be amazing! I would for sure spend it working on my snooze button skills.

If you could go on vacation anywhere in the world, where would you go?
I’d either go camping on the Galapagos Islands for a week, or get lost with the locals in the Amazon rain forest for a few weeks. I’m fascinated by the entire southern hemisphere. Nature is so awesome, and there’s so much of it down there! I may go and not come back! Who knows!?

If you had a time machine, what point in the past or future would you visit?
I wouldn’t use it! The memories I have banked in my brain are just fine the way they are, and they’re the reason I am where I am today (I’m happy here). I wouldn’t want to spoil any surprises by popping in on my future-self unannounced either! I’m a dreamer, and the future is my muse… visiting would take away all the fun!

Share a personal fact no one would ever guess about you.
In my younger years, I played the bass guitar in a punk rock band. I don’t know what I was doing, but we played a lot of shows, and in my head, I was so cool! I thought it would make for really great stories when I had kids of my own, too, but my daughter doesn’t think I’m any cooler… so I’m hanging on for the grandbabies!

What is a recent book that you have enjoyed? Why?
I’m working my way through “Titan”, which is a biography of John D. Rockefeller Sr., written by Ron Chernow. It’s been super interesting to learn about his family and the upbringing that formed who he became. I’m strangely motivated by it and how he defeated poverty, so I look forward to getting through the whole thing! It’s a monster of a book!

If you could have dinner with someone who is alive or dead, who would it be and why?
I’d love to discuss the art of invincibility with a handful of people – get some pointers on how to reach for my goals even when they don’t seem realistic. Napoleon Hill, Steve Jobs, Elon Musk, John Rockefeller, Mark Zuckerberg, Christina Noble, just to name a few… Maybe it could be a potluck! A meeting of the minds, both dead and alive. That’d be a rockin’ party!

What is one sentence that you’d like to hear from your boss?
I think I’m well within reason to request that he say something along the lines of, “Hey, Rach! We’re going to double your salary, and while you wait for that first direct deposit to hit, here are the keys to your brand new hot pink Ferrari California T!” Realism, right?

Over the course of your life, how many cities have you lived in and which one was your favorite?
Too many to list; at least 20. All of the cities I remember living in have had their good qualities. I have great memories from all of them, and wouldn’t put up much of a fight if forced to move back to any of them. I did, however, really enjoy the time I spent in a small coast range town in Oregon. I was given a lot of freedom to explore the woods (our home backed up to national forest). You really can’t beat crossing paths with wild animals in their natural habitat, wading up creeks deep in the woods until you find their source, or endless summer nights spent sleeping under the stars in the brush that elk had bedded down in the night before. Seriously, unbeatable.

What is one of the things on your bucket list?
I don’t have a traditional bucket list, mostly it’s all boring humanitarian stuff… I just want to retire young and spend the second half of my life enjoying myself to the fullest with my closest friends and family, and maybe help a few others do the same on my way.

What is the most important personal attribute that you bring to your job?
Probably my fierce nature to question everything regardless of its source. I’ve never been happy with terms like, “…because I said so”, or “…that’s just the way it is.”. If I don’t have a thorough and logical explanation as to why something is a certain way, I’ll either find one or work to change it. This can get on some people’s nerves, but it’s never done me wrong, so I’m sticking with it.

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